The Big Green Egg Company Unveils New Brand Identity, Logo and Tagline

Well, after over 30 years of existence, Big Green Egg is changing their logo and tagline. Many of you probably know that the Big Green Egg bills itself as the "World's Best Smoker and Grill™", but now that is all changing. Big Green Egg is now calling the Egg "The Ultimate Cooking Experience™". We suppose this is a long overdue change since anyone who owns an Egg knows that it is far more versatile than just smoking and grilling. (For those of you interested in seeing just how versatile, here's our Ceramic Cooker Thermometer.)

And in addition to the new tagline, Big Green Egg is also changing its logo. The old logo featured an image of their older cookers with the little roller cart and the scissor hinges. This new logo includes an image that, while not an exact rendition of a Big Green Egg cooker, is more up to date and representative of their current cookers.

You should start to see this new log and tagline appear in advertising materials throughout the month of March. You can read the full text of Big Green Egg's press release here.

- TNW